The company's marketing strategy aims to increase sales volume, promote profit growth, increase market share, and become a leader in the industry. A well-organized policy will encourage mutually beneficial cooperation between public and private companies. In turn, this will create a positive image and image of the organization. A marketing policy is a specific plan for promoting products and services. The right analysis and decision-making will allow you to choose the right and most effective direction to promote the product. A marketing policy is important and necessary.

Marketing policy is the process of deciding how a company will distribute its goods and services. It includes deciding who to sell their products to, when to sell them, and what they should cost. Marketing policy also includes the decisions on product quality, packaging, and advertising.

Marketing is of the essence for any firm. The marketing policy is the plan that is formulated to share how the firm intends to promote its products or services to the market, in order to increase sales as mcuh as possible. There are key aspects included in the marketing policy such as types of advertising to be carried out and media used, the budget for promotional activities, the packaging, and other promotional aspects to be used.