Greenwashing refers to the deceptive practice of portraying a company, product, or service as environmentally friendly or sustainable when, in reality, it may not be. It involves using misleading marketing techniques or false claims to create a positive environmental image, thereby attracting conscious consumers.

Companies engaging in greenwashing may employ tactics such as exaggerating the environmental benefits of their products, using vague or irrelevant terms like "eco-friendly" or "green" without proper substantiation, or selectively highlighting certain environmentally friendly aspects while ignoring other harmful practices. This deceptive practice aims to capitalize on the growing demand for sustainable products and services without making substantial efforts to genuinely reduce their environmental impact.

Greenwashing can make it challenging for consumers to make informed choices, as they may be misled into supporting companies that claim to be environmentally responsible but actually engage in harmful practices. To combat greenwashing, it is crucial for consumers to be vigilant and look for credible certifications, independent verification, and transparent sustainability reports that provide evidence of a company's genuine commitment to environmental responsibility.