Marketing strategies aimed at exploiting foreign market opportunities for profit in the face of international competition are considered international marketing. As part of international marketing, a company's marketing strategy is adapted to the markets of other countries while identifying specific needs in each region. In international as well as domestic marketing, the company has control over a number of factors, namely: product characteristics, price, location, and promotion. Additionally, there are many external factors outside our control, such as laws and regulations, economic policy, the technological level of society, competition, the environment, and much more.

In this global age where we all seem to be close to each other thanks to the internet, the importance of international marketing strategies is felt even more than ever before. Such strategies will need to take into account the different people from various countries and regions so as to be adapted accordinly and make a more effective impact. Any laws, regulations, policies and environmental aspects will aslo need to be considered.

international marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives

International marketing is a complex field involving the study of trade and marketing across borders. It requires the knowledge of how different countries operate and function, with an understanding of their cultures, customs and languages. It also requires a great deal of research and attention to detail.