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What is lead manager ?
A lead manager, often referred to as a lead underwriter or bookrunner, plays a pivotal role in the world of finance, particularly in the issuance of securities, such as stocks and bonds. The lead manager is typically a financial institution or investment bank with a strong reputation and expertise in capital markets. Their primary responsibility is to oversee and coordinate the entire process of issuing new securities on behalf of a corporation or government entity. Here are some key aspects of what a lead manager does:

1. Structuring the Offering: The lead manager works closely with the issuer to determine the type and structure of the securities to be issued. They assist in setting the issue price, the number of shares or bonds to be issued, and the timing of the offering.

2. Underwriting: The lead manager commits to purchasing the securities from the issuer at a certain price, thereby assuming the financial risk associated with the offering. They may also form a syndicate of other underwriters to spread the risk.

3. Marketing and Promotion: The lead manager is responsible for marketing the offering to potential investors. They use their extensive network and industry expertise to generate interest in the securities and attract buyers.

4. Due Diligence: They conduct thorough due diligence to ensure that all legal and regulatory requirements are met. This involves reviewing the issuer's financial statements, business operations, and any potential risks associated with the investment.

5. Price Stabilization: In the case of an initial public offering (IPO), the lead manager often engages in price stabilization activities to support the security's market price in the aftermarket.

6. Distribution: The lead manager manages the distribution of the securities to various investors, including institutional and retail clients. They ensure a smooth and efficient allocation of shares or bonds.

7. Advisory Services: In addition to their underwriting role, lead managers often provide advisory services to the issuer, assisting in strategic decisions related to the offering.

8. Documentation and Compliance: They oversee the preparation of the offering prospectus and ensure it complies with regulatory requirements.

The lead manager's reputation and expertise are critical, as they serve as a bridge between the issuer and the investing public. Their ability to successfully manage the offering process can significantly impact its success and the issuer's ability to raise capital. Lead managers are compensated through underwriting fees and a portion of the profits from the sale of the securities, making their role not only pivotal but also lucrative in the world of finance.

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