As a form of hyperpersonalization in marketing, it involves a change in the website's structure based on information about the site's target audience.
Purpose of Hyper Personalization in Marketing:

- View real customer data;
- Use this data for your own purposes to increase sales.
- Improve the quality of service.

For example, you know that your audience spends a lot of time on a smartphone, so you will first create a highly sensory interface for small screens, so that users can use the smartphone comfortably.

Hyperpersonalization in marketing is the process of personalizing your marketing efforts to the individual needs of your target customer or prospect. This can be accomplished by first generating a detailed profile on each potential customer. This includes their preferences, interests, and purchase history. These profiles are then used to tailor content to meet their personal needs.

Hyperpersonalization in marketing refers to the advanced customization of marketing messages and experiences tailored to individual preferences, behaviors, and characteristics. Unlike traditional personalization, hyperpersonalization goes beyond using basic demographic data and includes real-time, dynamic data to create highly relevant and targeted interactions.

Through the use of artificial intelligence, machine learning, and data analytics, hyperpersonalization enables marketers to understand and anticipate the specific needs and interests of each customer. This approach involves delivering personalized content, product recommendations, and communication through various channels, such as email, social media, and websites. By leveraging vast amounts of data, businesses can create a more intimate and engaging relationship with their audience, fostering increased customer satisfaction and loyalty. Hyperpersonalization enhances the overall customer experience, driving higher conversion rates and revenue while ensuring that marketing efforts are more meaningful and impactful.