A stock promoter is defined as a person or business entity that receives 10% or more of any class of securities or proceeds from the sale of securities, either directly or indirectly. In this case, the issuing firm may hire a stock promoter to represent a stock. However, stock promoters are not always associated with the company issuing the stock. Indeed, a company may be unaware that someone is promoting their stock or has gained control of enough shares to profit from a large stock movement.

A stock promoter is an individual or entity involved in promoting and publicizing a particular stock to attract investors and boost its market value. These promoters aim to create a positive perception of the stock, often through various marketing channels, including newsletters, social media, and online forums. While some promoters may operate ethically and provide accurate information, others engage in manipulative tactics to artificially inflate the stock's price.

Unscrupulous stock promoters may disseminate misleading or false information, engaging in what is commonly known as "pump and dump" schemes. In such scenarios, they hype up a stock to attract buyers, causing its price to surge, and then sell off their own shares at the inflated value before the inevitable market correction. Due diligence and skepticism are crucial when evaluating information promoted by individuals or entities in the financial markets. Investors should be cautious and rely on reputable sources for making informed decisions.