The company houses a number of well-known brokers, including Kotak Security, Motilal Oswal, and Sharekhan. In addition to financial services, they offer a wide range of investment options, such as stock trading, insurance, and merchandise. They offer their clients trading platforms, corporate policies, and research calls. Their offices are outfitted with a variety of items that they require for returning to and doing business with their clients. High-profile clients prefer mobile trading solutions as well. These premium services are also very expensive.

Full-service stock brokers are financial professionals or firms that provide a comprehensive range of services beyond simple trade execution. These brokers offer personalized investment advice, portfolio management, financial planning, and retirement planning. They typically conduct detailed market research and analysis to recommend investment opportunities tailored to an individual client's financial goals, risk tolerance, and time horizon. Full-service brokers may also provide services like tax advice, estate planning, and access to initial public offerings (IPOs) and other exclusive investment opportunities.

Clients benefit from a high level of personal attention and expertise, making full-service brokers ideal for those who prefer a hands-on approach to managing their investments. While these brokers charge higher fees and commissions compared to discount brokers, the value-added services they provide can significantly aid in complex financial planning and wealth management.