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Pros of choosing stocks by market cap
Because it informs investors about the relative size of one company versus another, market capitalisation is commonly used to help inform decisions about which stock to invest in. As a result, investors divide stocks into three categories based on market capitalisation: large-cap, mid-cap, and small-cap.

Large-cap companies typically have a market capitalisation of $10 billion or more, mid-cap companies have a market capitalisation of $2 billion to $10 billion, and small-cap companies have a market capitalisation of $300 million to $2 billion. The cut-off values for each category can be ambiguous and vary by country.

Market capitalisation is a simple and relatively effective method of risk assessment. Because large-cap companies are well-established and stable, investing in them is thought to provide long-term rewards with less risk. Mid-cap companies have high growth potential but are riskier than large-cap stocks but not as risky as small-cap stocks. Small-cap companies are frequently regarded as a high-risk investment due to factors such as limited financial resources.
Choosing stocks by market capitalization (market cap) offers several advantages. Large-cap stocks, representing established companies, provide stability, consistent dividends, and lower volatility, making them ideal for conservative investors. Mid-cap stocks strike a balance between growth potential and risk, often representing expanding companies with room for market share growth. Small-cap stocks, while riskier, offer high growth potential and the opportunity to invest in emerging companies before they gain widespread recognition. Market cap-based selection allows investors to diversify their portfolios according to risk tolerance and investment goals. Additionally, market cap categories often correlate with specific sectors or industries, enabling targeted exposure. This approach simplifies decision-making by categorizing stocks into clear segments, helping investors align their strategies with their financial objectives and risk appetite.

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