Pros:

High Profit Potential – Trend-following strategies capitalise on sustained market movements, allowing traders to ride large price swings for maximum gains.

Clear Rules & Simplicity – These strategies rely on technical indicators (e.g., moving averages, trendlines) that provide objective entry and exit signals.

Works in Multiple Markets – Trends occur across various markets, including stocks, forex, commodities, and cryptocurrencies, making the strategy versatile.

Reduces Emotional Trading – Since decisions are rule-based, traders avoid impulsive actions driven by fear or greed.

Strong Risk Management – Stop-loss orders and trailing stops help protect profits and limit losses.

Cons:

False Breakouts & Whipsaws – Markets often fake trends, leading to losses when trades are triggered prematurely.

Lagging Indicators – Trend-following tools react slowly, resulting in late entries and exits, which reduces profitability.

Drawdowns in Sideways Markets – In choppy or range-bound markets, frequent small losses can erode capital.

Requires Patience & Discipline – Holding trades for extended periods demands mental resilience, which many traders lack.

Misses Reversals Early – Since trend strategies follow momentum, they often miss the early stages of trend reversals.

Conclusion
Trend-following strategies can be highly profitable but require strict discipline and proper risk management. They perform best in strong trending markets but struggle in sideways conditions. Traders must adapt by combining them with other techniques to improve consistency.