One of the most significant advantages of trading trends is the potential reward versus risk. Strong trends are known to last much longer than most participants believe. In the last two decades alone, there have been a slew of trends that far outstripped what was "reasonably justified" by the factors driving them and most market participants' expectations.
However, higher risk/reward ratios come at a cost. The lower winning percentages of trend trading strategies are offset by the positive skew in reward relative to risk. It doesn't matter as long as the math determines where the risk/reward relative to the win% provides an advantage. For example, if you only win 40% of the time but make 3x more on winners than losers, it doesn't matter if you're wrong 60% of the time. The math is correct. As if you were correct 60% of the time while making 1.5x your risk on trades. Again, the math is correct.

Trend trading is a popular strategy in financial markets, focusing on the momentum of asset prices.

Pros:
1. Simplicity: It involves straightforward rules based on price movement.
2. Profit Potential: Can yield significant profits by capitalizing on sustained market trends.
3. Flexibility: Applicable to various markets, including stocks, forex, and commodities.
4. Reduced Stress: Less need for constant monitoring compared to day trading.

Cons:
1. False Signals: Prone to losses from false breakouts and whipsaws.
2. Timing Challenges: Identifying the start and end of trends can be difficult.
3. Lagging Indicator: Often enters or exits trades late, missing optimal prices.
4. Market Conditions: Less effective in sideways or choppy markets, leading to potential losses.