The metaverse has an impact on all aspects of business activity and operation, revealing itself as a formidable marketing playground.
While metaverse-natives no longer watch television or use traditional social networks, the worlds they inhabit have become fantastic vectors for innovative marketing based on the codes of this new generation.

Today, brands must go where the metaverse-natives are: in persistent games like Fortnite or Roblox, in crypto-worlds like The SandBox or Decentraland, with influencers linked to these worlds, and so on.

The metaverse is called a new sales channel because it opens up entirely virtual environments where businesses can engage with customers in immersive and interactive ways. Unlike traditional e-commerce platforms, the metaverse allows brands to create 3D virtual stores, host live events, and offer personalized experiences in real-time. Users can explore products as digital avatars, try out virtual goods like clothing or accessories, and even make purchases within these virtual spaces.

It also enables innovative advertising strategies through product placements, collaborations with virtual influencers, and gamified shopping experiences. The metaverse blurs the line between digital and physical retail, offering brands the potential to reach global audiences in creative and engaging formats, thus transforming how companies sell and customers buy products.