Cryptocurrencies are increasingly recognised as an alternative investment asset due to their unique characteristics that differentiate them from traditional investments like stocks, bonds, and real estate. Unlike conventional assets, cryptocurrencies operate on decentralised blockchain technology, offering high liquidity, 24/7 market access, and low correlation with traditional financial markets. This makes them an attractive option for portfolio diversification, as they can potentially hedge against inflation and economic instability.

Bitcoin, often called "digital gold," is viewed as a store of value due to its capped supply of 21 million coins, making it resistant to inflationary pressures. Other cryptocurrencies, such as Ethereum, provide utility through smart contracts and decentralised applications, adding another layer of investment appeal. Additionally, the rise of decentralised finance (DeFi) and non-fungible tokens (NFTs) has expanded investment opportunities beyond simple trading.

However, cryptocurrencies are highly volatile and speculative, posing risks alongside rewards. Institutional adoption, regulatory developments, and technological advancements continue to shape their legitimacy as an alternative asset class. While not without risks, their potential for high returns and innovation in finance solidifies their role in modern investment portfolios.