A white paper (WP, white paper) is an application document in the form of a brochure, electronic file, or digitally posted on the project site. It is marketing content with a deep and detailed analysis of the topic and a full description of the product or service. Such a document is designed to explain to a potential client how to use it, what it is for, and its benefits. In order to gain a potential client's trust and, if possible, make him a permanent client, all of this is done. White papers differ from all other types of advertising in the following ways:
1. Throughout the document, all information is presented without using advertising slogans and vivid epithets in favor of the company and provides concrete data of an exclusively applied nature.
2. This document can consist of 5 pages or more, and sometimes reaches 50 pages. The number of pages will vary according to the subject matter.
3. For ease of understanding, the document includes illustrations, graphs, diagrams, block diagrams, tables, and explanations for them.