PEPE coin is a meme-based cryptocurrency inspired by the popular internet meme Pepe the Frog. Launched in April 2023, PEPE coin quickly gained attention due to its playful branding and community-driven approach. Like other meme cryptocurrencies, such as Dogecoin and Shiba Inu, PEPE coin relies heavily on internet culture, humour, and social media engagement to attract investors and build a loyal following.

What sets PEPE coin apart from other meme coins is its unique focus on the iconic Pepe meme, which has a long-standing presence in internet culture. Its creators leveraged this cultural significance to create a coin that resonates with a specific demographic of online users. PEPE coin's marketing and promotion strategies are primarily community-led, with an emphasis on viral trends, memes, and decentralized engagement.

In terms of functionality, PEPE coin operates on the Ethereum blockchain as an ERC-20 token, offering ease of accessibility and compatibility with various decentralized exchanges and wallets. Unlike Dogecoin, which has its blockchain, or Shiba Inu, which has developed a broader ecosystem with decentralized applications (DApps), PEPE coin is currently more focused on its status as a speculative asset.

PEPE coin’s rapid rise highlights the growing influence of meme culture in shaping cryptocurrency markets.