A NFT airdrop occurs when an NFT is distributed to a qualified individual, often the owner of another project. A well-known example of an NFT airdrop is the mutant veils for BAYC holders, in which holders of a single Bored Ape NFT received a drop of Yuga Lab's second project, Mutant Ape Yacht Club. According to current estimates, Bored Ape holders can expect to receive around $50,000 from this free airdrop in January 2022.

People are ecstatic to get free assets, so this technique facilitates project acceptance and growth. Airdrops play a crucial role in the NFT ecosystem because they provide investors with something to look forward to when acquiring an NFT.

NFT airdrops have emerged as a unique marketing strategy within the non-fungible token (NFT) space. Similar to traditional cryptocurrency airdrops, NFT airdrops involve the distribution of digital assets to a group of recipients for free. These recipients are typically selected based on certain criteria, such as holding a specific NFT, participating in a particular community, or engaging with a specific project.

NFT airdrops serve multiple purposes, including rewarding loyal community members, generating buzz around a new project or collection, and increasing the liquidity and value of the distributed NFTs. They can also foster community engagement and incentivize participation in various activities, such as social media campaigns or platform usage.

Overall, NFT airdrops represent an innovative way for creators and projects to connect with their audience and promote their digital assets in the growing NFT ecosystem.