BAT transactions are settled on Ethereum, a public blockchain platform that enables developers to create custom currencies and apps.

Browser Brave

Since it displays ads only if users opt in, the free browser promises to load 3-6 times faster than competitors.

The Brave Rewards program allows users to get paid in BAT for viewing advertisements or to contribute BAT to content producers whose work they support.

Ledger for brave micropayments

With the Brave Micropayments Ledger, marketers, publishers, and readers will be able to transfer payments amongst themselves via smart contracts.

BAT, or Basic Attention Token, functions as a utility token within the Brave browser ecosystem, offering a unique approach to digital advertising and user engagement. BAT aims to revolutionize the online advertising industry by introducing a decentralized platform that connects advertisers, publishers, and users more directly. Users can earn BAT by opting to view privacy-respecting ads and, in turn, can use the tokens to tip their favorite content creators or redeem premium content and services.

The Brave browser, which is built around privacy and security, automatically blocks unwanted ads and trackers. Advertisers pay for ad placements in BAT, and users receive a share of the revenue for their attention. This innovative model seeks to create a more equitable and transparent digital advertising ecosystem, where users have control over their data and are incentivized to engage with relevant content. The BAT platform represents a promising step towards a fairer and more user-centric online advertising landscape within the cryptocurrency space.